At Thimphu City FC, our mission goes beyond football. Since launching our flagship City for a Cause (C4C) programme, we have dedicated ourselves to using the power of sport to inspire positive social change, build stronger communities, and protect our environment. C4C embodies the spirit of unity, responsibility, and progress — mobilizing players, fans, and partners to create lasting impact across Bhutan.
Through C4C and our strategic partnerships, we actively contribute to youth empowerment, gender equality, environmental stewardship, and social welfare. Our journey demonstrates how a football club can be a trusted leader and catalyst for meaningful change.
Empowering Youth & Girls through Football: The UNICEF Partnership
In collaboration with UNICEF Bhutan, Thimphu City FC proudly spearheaded two transformative football programs that empowered young athletes and promoted social inclusion.
In 2016, we hosted the Sakten Girls football team from Bhutan’s remote eastern highlands for a week-long visit to Thimphu. This initiative gave these young players invaluable exposure to urban life and competitive football while highlighting critical issues like child protection, menstrual hygiene, and girls’ empowerment. The event included interactive sessions and matches that fostered friendship and learning.
Following this, a reciprocal visit to Sakten further deepened these bonds, demonstrating our dedication to bridging regional and social divides through sport.
These programs illustrate how football can be a powerful platform for education, inclusion, and raising awareness around vital social topics, helping children thrive both on and off the field.
The image from December 2016 captures the girls from the remote village of Sakteng with UNICEF officials and representatives from Thimphu City FC at the UN Bhutan Office, symbolizing the collaboration and commitment behind this initiative. Click here to read the article on it.
Leading Environmental Stewardship: The “Save the Heron” Campaign
As custodians of Bhutan’s unique natural heritage, we at Thimphu City FC have taken active steps to promote environmental conservation.
In 2024, we partnered with the Royal Society for the Protection of Nature (RSPN) to launch the “Save the Heron” campaign, focused on protecting the critically endangered White-bellied Heron — a rare species found in Bhutan.
Committed to this cause, the club pledged to donate USD $20 for every goal scored in the Bhutan Premier League season toward heron conservation efforts.
This initiative underscores our belief that sports organizations can play a crucial role in raising awareness and funding for pressing environmental issues.
Promoting Health & Dignity: Menstrual Hygiene Awareness
Thimphu City FC stands alongside national efforts to promote menstrual hygiene education, an essential component of health and gender equality.
Collaborating with organizations such as RENEW and Days for Girls Australia, the club has supported the distribution of washable menstrual health kits to girls in rural areas, helping break taboos and empower young women to attend school confidently.
We actively participate in campaigns that advocate for period-friendly school environments, contributing to a more inclusive and supportive community for girls across Bhutan.
Our role in this vital health initiative demonstrates our commitment to fostering dignity and opportunity for all youth.
Nurturing Tomorrow’s Champions: Youth Coaching & Development
Our youth academy is the heartbeat of Thimphu City FC’s vision for sustainable football development and social empowerment.
We offer professional training programs for children aged 6 to 14, combining skill development with lessons in leadership, teamwork, and discipline.
Understanding the importance of accessibility, we provide free weekend training sessions, ensuring that talented children from all socioeconomic backgrounds have the opportunity to grow and succeed.
Our dedication to youth coaching has been recognized nationally, highlighting our role in shaping Bhutan’s next generation of footballers and community leaders.
Our Commitment to Social Responsibility
Beyond these focused programs, Thimphu City FC actively engages in:
Environmental sustainability campaigns promoting waste management and recycling within the football community.
Gender inclusivity initiatives, ensuring equal opportunities for women and girls in sports.
Community awareness drives that promote health, education, and social cohesion.
These collective efforts demonstrate our holistic approach to being a responsible club—one that inspires pride, nurtures talent, and champions progress.
Join Us: Partner with Thimphu City FC for a Stronger Bhutan
Our track record of impactful community work and unwavering commitment to Bhutan’s social and environmental wellbeing makes Thimphu City FC an ideal partner for organizations seeking meaningful engagement.
By collaborating with us, you align your brand with a club that embodies excellence on the field and integrity off it—one that stands as a beacon for positive change and shared growth.
Together, we can continue to build a brighter future for Bhutanese football, youth, and communities.
